Any transaction that took place within the attribution window of a message being sent (30 days by default) will be added to your Insights.
In other words, if a customer received a message through Endear's platform and makes a purchase either in-store or online within 30 days, the sale will be added to your Insights.
We are always able to track sales so long as they are placed through a connected platform, like your e-commerce platform or store POS.
You can also manually add a sale for any other situations you want to report. Learn how to create a sale manually.